Google Ads, Meta Ads, and digital marketing strategies for local businesses. No fluff, just what's working right now.
If you're still running the same Facebook ad strategy from 2024, you're burning money. Meta's Andromeda engine flipped ad delivery on its head — creative is now the targeting. Here's what changed and what to do about it.
Performance Max now drives 62% of Google ad clicks. AI Max for Search just launched. Local Services Ads got a complete badge overhaul. Here's the updated playbook for local businesses running Google Ads.
If you're only running a Meta Pixel or a basic Google Ads tag, you're optimizing on half your data. Server-side tracking isn't optional anymore — it's the difference between profitable ads and wasted spend.
Dental implant keywords cost $15-$25 per click. The average cost per new patient lead is $50-$113. Here's how to figure out the right budget for your practice and what ROI to expect.
Med spas are one of the few verticals where Meta consistently outperforms Google for lead generation. Here's the exact playbook — creative strategy, targeting, bidding, and the compliance rules you can't ignore.